This is the age for outdoor sports

According to the latest information, Adidas’ first outdoor sports shop will open in China. Apart from Adidas, several sports brands also intend to enter the outdoor sports market across the country. Now, according to some experts, the situation on the outdoor sports field is relatively optimistic.

As a German sports brand spigot, Adidas started the outdoor product sector in 1991, despite its profits from the world’s largest sales network, its outdoor product business for years has not been very prosperous. The latest news reveals that Adidas has voiced an announcement that they will open its first outdoor store in China.

When is my child ready for sports?

In this regard, the manager of the outdoor products department Rolf Reinschmidt at Adidas said in an interview “Last year, Adidas achieved an outstanding sales performance of up to 300 million Euros, an increase of 40% in the same year. It is believed that to open an outdoor product store. The first Adidas in China is the right choice for Adidas to enter the outdoor market in the lap.

In addition to Adidas, Taiya limited liability company which contains the main business of sports shoes only research and development, production and sales said that they will also fully invest in the construction of its subsidiary RAX outdoor sports brand project, the estimated investment is 46.4988 million Yuan, in of which software and hardware and other facility costs are 6.38 million Yuan, 40,118,800 Yuan liquidity. Likewise, Lung Tak
The group whose origin is in the field of foreign trade processing with new outdoor equipment established under the brand name, entered into dozens of partners around the country to negotiate thus changing to the domestic outdoor equipment market.

In fact, showing optimism in the outdoor sports market at the same time for Taiya and Lung Tak Group is not behavior. In early June this year, Taiya shares issued a report entitled Analysis of Outdoor Equipments Market and Competitive Potential of Taiya, in which it is known that the Chinese outdoor market is in a bullish trend and that the outdoor sports equipment market will grow at a rate of 50% every year. , and its peak potential might surpass 10 billion Yuan.

The Need to Encourage Outdoor Sports

There is no doubt that with steady economic growth, the outdoor sports industry has been making files in the development spring.

Relevant experts point out that outdoor sports are more than a popular trend, it is also a certain scale of the industry at the infant stage which depends on the movement itself, but also on the movement has an overall influence, commonly known as “industrial chain”. But he domestic shoe companies are not perfect in their sports shoes and outdoor clothing industry, and a minority of them specialize in outdoor sports functional fabrics and outdoor sports shoe material exploitation, and there is no cluster effect formation.

Statistics show that in 2001, the scale of the outdoor sports goods market in China was only four or five million Yuan, but in 2006 a staggering rise to 2.6 billion Yuan, the average annual growth rate of more than 100%. In 2010, China’s outdoor equipment sales reached 6 billion Yuan to 8 billion Yuan, which is expected to reach 10 billion Yuan in 2011

Now, although the sales scale gap between individual companies is relatively large, the outdoor sports market in China is increasing at a high speed of 30% every year and the domestic outdoor sports market investment and consumer groups are growing rapidly, therefore, the scale of sales among outdoor sports brands and traditional sports brands will diminish gradually.

At present, outdoor sports have come out of the adult single area, many Quanzhou shoe companies, such as Cardway, Mingwei have also opened their own outdoor sports shops aimed at entering the youth outdoor equipment segment based on what they hope to create their own brand in the industry. this. In the context of adaptation and transformation, to have a wide development space for the outdoor sports product market becomes the choice of sports brands.